I totally get the dilemma you’re in. For roofers, deciding between Google Maps ads and local SEO can be tricky since both have their perks. Google Maps ads are definitely great for getting immediate visibility, especially when you’re competing with other local businesses. If someone is searching for “roofers near me” and you show up in the top spot with an ad, that could lead to a quick influx of calls. But if you want sustained growth and a solid reputation over time, local SEO can be the better option. It involves optimizing your Google My Business profile, gathering positive reviews, and ensuring your website is well-optimized for local search terms. The results from local SEO aren’t instant, but they’re more likely to keep you on top in search results for a longer period. I recommend checking out this article Google Maps Ads vs. Local SEO, which dives deep into both strategies. It will really help you figure out which one might be the best long-term strategy for your business.
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Thanks so much for the recommendation! I’ve been trying to figure out the best way to improve my local online presence, and this article really helps clarify things. I’ve been looking for a site that breaks down both options clearly, and this one does just that. The whole comparison between Google Maps ads and local SEO is really helpful because I wasn’t sure which one would give me the best results for my roofing business.